Radio ad: Newcastle Writers Festival: The Stories Behind The Stories

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At the Newcastle Writers Festival you can discover 'The Stories Behind The Stories', and hear directly from writers as they delve into the motivations, inspirations and fascinating tales that lead to a story being written.
Using a spectrogram (technology that allows sound to be visualised), we placed a hidden message in our radio ad, and directed listeners to our campaign website where they could watch a video of the radio ad and discover the story behind the story. Agency: Enigma