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The new campaign “Be Both” by Duncan Channon introduces SweeTARTS to a new generation of candy lovers. At a time when Gen Z rejects one-dimensional definitions of identity, “Be Both” celebrates the intersection of their passions, expressions and tastes -- and connects this multiplicity back to SweeTARTS’ colliding flavors, textures and forms. In four animated TV spots, people who appear to be one way -- a prim ballet dancer, a shy partygoer, a modest older woman, and a methodical scientist -- and are revealed to be much more than what they seem at first glance.
Credits
Other credits
Agency: Duncan Channon
Account
Jamie Katz – Director of account management
Sydney McComas – Senior account manager
Meghan Moran – Associate account manager
Production
Justine Mar – Producer
Rosheila Robles – Senior project manager
Keenan Hemje – Senior broadcast producer
Strategy
Kelleen Peckham – Strategy director
Brandon Sugarman – Senior digital strategist
Production partners
Directed by Buck
Orion Tait – Executive Creative Director
Anne Skopas – Executive Producer
Yker Moreno – Creative Director
Yeojin Shin – Art Director
Billy Mack – Producer
Tucker Klein – Storyboard
Morgan Schweitzer – Storyboard
Yeojin Shin – Design
Carmel Gatchalian – Design
Amelia Chen – Design
Ricardo Villavicencio – Design
Jordan Scott – 2D Animation
Gonzalo Menechevian – 2D Animation
Peter Harp – 2D Animation
Hayato Yamane – 2D Animation
Nan Wei – 2D Animation
Rachel Park Goto – 2D Animation
Kavan Magsoodi – 2D Animation
Tucker Klein – Cel Animation
Sofia Pashaei – Cel Animation:
Alec Burns – Modeling, Texturing, Lighting
Chris Phillips – Modeling, Texturing, Lighting
Alec Burns – 3D Animation
Michael Russo – 3D Animation:
Cameron Kelly – Editor
Peter Brandi – Editor
Jose Fuentes – Colorist
Brian Bennhoff – Line Producer
Anibal Hernandez – Director of Photography
Squeak E Clean – Music
One Union – Sound Design/Final mix
Andy Greenberg + Eben Carr – Senior Engineer
Jaylen Smith – Executive producer
Client: SweeTARTS
Jill Manchester – Senior vice president
Annie Meyer – Brand director
Ashley Incarnato – Senior brand manager
Hope Hruska – Associate brand manager
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