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Twinings, one of the world’s leading tea brands, is launching a new strategic and creative platform across the U.S. to promote its herbal and wellness tea lines. This marks the first- … read moreever advertising platform for Twinings Wellness Blends, which debuted on U.S. shelves in late 2018, and the first all-digital marketing campaign for Twinings North America. The platform was created by independent advertising agency Terri & Sandy, named Twinings’ North American agency of record last September. The new campaign, called “From 1706 & Beyond,” celebrates Twinings’ rich heritage, as the brand dates back over 300 years. The story unfolds with the founder, Thomas Twining, at the helm. However, it takes an unexpectedly modern twist as the enthusiastic English visionary proves to be humorously ahead of his time.
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Credits
Other credits
Co-Founders: Terri Meyer, Sandy Greenberg
Account Director: Drew Schwartz
Account Supervisor: Dayo Ajayi
Producer: Matt Coogan / Anyway Reps)
Managing Director: Shawn Lacy
Food Stylist: Liza Jernow
Props: Maya Rossi
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Edit Company: Cosmo Street
Editor: Tom Scherma
Edit Assistant: Jared Zygarlicke
Producer: Paolo Solarte
Executive Producer: Maura Woodward
Post Production Company: Out of the Blue
Flame Artists: Tim Miller
Colourist: Scott Burch
Producer: Juan Jose Handal (Finishing), Steve Bodner
Colour Assistant: Courtney Feemster
Producer: Becca Falborn, Lauren Mullen
Audio Mixer: Tom Jucarone, Seth Phillips
Audio Mix: Sound Lounge
Head of Production: Liana Rosenberg
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