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ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign created by J. Walter Thompson, Brazil, to boost support for the indigenous, Quilombola, … read more riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands. The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist." This is one of the main messages of the #PeoplesOfTheForest campaign, which Instituto Socioambiental (ISA) and its partners in the indigenous, Quilombola, riparian and extractivist communities launched on Tuesday, April 23, online, on TV and in cinemas. The campaign is asking for people to support the fight to protect Brazil's environmental heritage and is advocating for the rights of indigenous tribes and traditional populations. Young people, women, medicine men, chiefs and shamans. The protagonists for the #PeoplesOfTheForest campaign are 25 leaders from nine indigenous tribes in the Amazon, from Quilombola communities in Vale do Ribeira (SP) and from riparian communities in Terra do Meio, Pará. With their strength and beauty, the campaign honors the diversity of the people living in and protecting the forests, reminding us that it is the forests that regulate the climate, produce rain for farming and house the planet's largest biodiversity, a potential source of new medications and cures.
read less...Planner: Marcus Pesavento
Account Management: Caio Sabag, Henrique Dal’Mas
Head of Media: Giovanna Venturelli
RTV Producer: Carolina Florentino, Lincoln Braga
Client Services: Felipe Giacon (Head)
Head of Production: Maísa Delgado
Media: Stella Lopes, Luca Lima, Juliana Magalhães, Larissa Isabelle and Renan Daniel
Head of Planning: Stella Pirani
PR: Andrea Assef, Vivian Zeni, Lívia Martins
CEO: Ricardo John
Coordination Team: Karla Fernandes, Fabiana Baptista, Nathalia Trindade, Lucas Pereira, Beatriz Soares
Post-Production Coordinator: Tutu Mesquita, Priscilla Paduano
Production Co-Ordinator: Nathalie Gautier, Bruno Pirozzi
Post Production Coordinator: Tutu Mesquita, Priscilla Paduano
Editor: André Dias, AMC
Post Production Company: Prodigo Films
Colourist: Ely Silva
Motion Graphics: Lucas Carvalho, Vinicius Kahan, Ariedine Carvalho (Intern), Mariana Silva Assis (Intern)
Compositing: Paulo Chedid
DOT Coordination: Magali Wistefelt
Technical Center: Leandro Ferreira
Finishing: Georges Sakamoto/ Prodigo Films
Post Production Assistant: Everson Martins
Production Assistant: Gabriella Contoli
Music Production: Mike Vlcek, Hurso Ambrifi, Daniel Iasbeck, Thiago Colli
Producer: Satélite
Editor: Celso Moretti, Ricardo Bertran, Luis Henrique de Oliveira, Adailton Matos
Production Coordination: Ana Cordeiro, Mariana Tardelli
Production Assistant: Ian Sierra, João Piccoli
Account Manager: Juliana Costa, Renata Costa
Sound Director: Kito Siqueira, Roberto Coelho
Audio Mix: Celso Moretti, Ricardo Bertran, Luis Henrique de Oliveira, Adailton Matos
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