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The Stroke Association: Rebuilding Lives
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AMV BBDO's new campaign for the Stroke Association raises awareness of the devastating impacts of having a stroke, and the challenges faced by survivors of all ages as they rebuild their lives. In the UK a stroke strikes every five minutes, making it the leading cause of disability in the country. It doesn’t just happen to the elderly either - a stroke can affect anyone at any time, and for the lucky ones who survive, recovery can be a long and difficult process. Agency: AMV BBDO, London
“Rebuilding Lives” is a film narrated by real stroke survivors – Alisha, Max, Luna, Baz, Erin and Paul. As they talk proudly to camera, recounting their traumatic experiences, we see each story symbolized in dynamic works of art, each piece individually crafted, inspired by their unique and powerful narratives. By using artwork, AMV BBDO helps people to understand that a stroke happens in the brain – the control centre for who you are and what you can do – and how the impact varies depending on which part of the brain is affected. It could be anything from wiping out your speech and physical abilities to affecting your emotions and personality. The film was directed by Lotje Sodderland (Netflix documentary “My Beautiful Broken Brain”), herself a stroke survivor. Sodderland was able to tap into how important it is to be able to use art and visual storytelling to convey the intensity of the trauma.
Agency Planner: Sam Williams & Jemima Maunder-Taylor |
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