Signia Hearing Aids: Wedding March

Global hearing aids manufacturer, Signia, has launched a radio campaign in collaboration with MullenLowe Singapore, in an effort to demonstrate the extent of undiagnosed hearing impairment in Singapore. A 2017 study revealed that over 63% of the elderly above the age of 60 suffer from age-related hearing loss. However, most of them are unaware that they have issues, and consider their hearing to be normal. Footsteps, approaching vehicles, and even the doorbell are some of the sounds that people with age-related hearing loss miss out on, which could be potentially dangerous. The campaign has been designed to bring this issue to light, and consequently encourage elderly Singaporeans to take action to seek help. The three radio ads were engineered to incorporate frequencies, from 1500Hz to 8000Hz. People who suffer from hearing loss would be unable to hear the whole complete tunes.