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Web Film

Sea-Watch: LIFEBOAT - The Experiment


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At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch. Agency: Serviceplan, Hamburg
Now is the time for the aid organization Sea-Watch to take drastic measures and make these dangers tangible for the general public: with "LIFEBOAT - The Experiment", documented in a film directed by Oscar-nominated Skye Fitzgerald. Leading psychologist Michael Thiel was on hand throughout the experiment as a consultant.
Credits Other credits

PR & Social Media: achtung! GmbH

Media: Mediaplus

Global Creative Strategist, Serviceplan Creative Board: Maximilian Schòˆngen Head of Editing, Serviceplan Innovation Team: Dennis Fritz

Creative Managing Director, Serviceplan Campaign 3: Markus Maczey Post-Production: nhbNEXT GnbH & Co.KG

Sound Design/ Music Company: Sebastian Osterwald

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