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Peugeot: Peugeot - Know who you are


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With 208 years of experience, Peugeot knows who they are - offering beautifully designed vehicles to those who have a strong sense of self-identity.
Featuring the unmistakable 1984 Gloria Gaynor anthem 'I am what I am', the commercial shows Australians undergoing their daily routine in their own way, with their own style. The campaign is the first and only campaign to be produced for a local market outside of France in recent history. Agency: The Works
Other credits

Managing Director: Ben Farlow

General Manager of Marketing: Amy Slade

Marketing Manager: Dee Wescombe

Digital Communication Manager: Dan Hughes

Creative Agency: The Works

Managing Partner: Paul Swann

Chief Strategy Officer: Adam Donnelley

Creative Lead: Guy Patrick

Art Director: Marijke Spain

Copywriter: Erin Franken

Creative Project Lead: Jen Hird

Creative Project Manager: Erin Morrey

Executive Producer: Alistair Pratten

TV Producer: Bill Doig

Print Producer: Tom Harrison

Designer: Chris Hall

Digital Designer: Steve Brown

Social Content and Production: Daresay

Head of Content and Strategy: Ruth Haffenden

Social Strategy Director: Vanessa Hartley

TVC Production: Infinity Squared

Director: Melvin J. Montalban

Producer: Chris Seeto

Post Production: White Chocolate.

Editor: Brad Hurt

Music Composition: Sonar

Photography Production: The Kitchen

Photographer: Juli Balla

Producer: Zabrina Wong

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