 |
Embed Video
2019 France: racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these hateful words are shared in virtual impunity, due … read moreto an obsolete and inappropriate law. Hosts are not aware of their responsibilities, and the users, on condition of anonymity, feel untouchable when sharing their hateful statements; To change the law and condemn online racism, The Licra decided to demonstrate the real impact of these messages with a campaign: Post Racism. For this campaign, a unique artificial intelligence has been developed: it’s able to detect a racist or anti-Semitic tweet, and to associate it to a propaganda poster from the darkest hours of our history that convey a similar statement. This allows us to demonstrate the real gravity of these messages shared and displayed to everyone.
read less...Executive Officer : Mario Stasi
Administrative Officer : Stéphane Nivet
Executive Director : Gaelle Morvan
Account Manager : Laurent Enet, Coralie Montersino
Assistant Account Manager : Marie Blineau
Digital Project Executive : Vincent Capitaine
Art Buyer : Marine Gleyzes, Marion Venot
Publicis Sapient
Creative Director : Jean-Baptiste Burdin
Technical Director : Michael Miller
Back-office developer : Sun Yi Limet
Natural language processing developer : Matthieu Poullin
Linkfluence
CEO : Guillaume Decugis
Co-founder : Guilhem Fouetillou
Partnerships : Guillaume Coquet
Prodigious
President & CEO production France : Pierre Marcus
Head of TV Production : Patrick Pauwels
Producer : Romain Guilbert, Augustin Gregoire
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
