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Top 6: May 8th 2019
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Coca-Cola: Pin Tabs, 1Top 6: May 8th 2019
Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world. Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. To launch an idea with such potential, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut features Avengers: Endgame. In the premiere of Cinemark, the largest movie theater chain in Brazil, the limited edition with the Pins of 12 characters of the film were distributed.
Executive VP e General Director RJ: Marcio Borges RelatedAlso best this week |
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