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Caledonian Sleeper: Dream Big with Caledonian Sleeper
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Caledonian Sleeper is bringing the magic back to overnight travel - with the help of an advertising and fully integrated campaign from Weber Shandwick Scotland. The rail service has this week launched its 150m pound fleet of new trains which will transport guests between London and Scotland. Promising a hotel-style experience, the new trains feature a range of new accommodation including rooms with double beds and en-suite toilet and shower. And to mark the transformation of the service, a magical new campaign will encourage people to 'Dream Big' and unlock a world of possibilities with Caledonian Sleeper.
Account Manager: Moray Macdonald |
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