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Ambient
Maxwell House: Labor of Love
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Maxwell House is on a mission this Mother's Day to make moms' invisible labor, visible. In a recent national survey, Maxwell House found that 89% of moms manage a never-ending to-do list to maintain their families' well-being. This Mother's Day, Maxwell House, the brand whose coffee has fueled millions of Americans' hard work for over 125 years, is shining a light on moms' invisible labor and is calling on everyone to acknowledge their moms' hard work that often gets overlooked. Agency: VaynerMedia. To raise awareness of invisible labor, Maxwell House created a video featuring expectant parents at a birthing class. The soon-to-be parents are surprised with a video that features experts in the field... their own moms, who educate them on the labor of love that went overlooked throughout their lives. Maxwell House also discovered that after all of their invisible labor, 8 out of 10 moms would rather have their children spend quality time with them than receive a gift for Mother’s Day. When you can’t be there in person, a call or personalized card is the next best thing. All you have to do is tell your mom that everything she does, means everything. Maxwell House is inviting people to a pop-up store where you can tell your mom just that. Visit the Mother’s Day Market at 138 Wooster St. in New York City between May 6 and May 8 to give the perfect Mother’s Day gift and learn more about invisible labor. Guests will have the opportunity to acknowledge her invisible labor by sending a personalized card or give her a call/video chat from the iPads and coffee stations.
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