Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

K-Y: Episode One - Sex Ed: The Missing Chapter


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
K-Y, a leader in sexual well-being and intimacy, released The Pleasure is Mine, a documentary series intended to normalise sex-positive conversations in America. The eye-opening series explores women's complex relationship with sex and encourages them to get what they want in the bedroom. Through a recent survey, K-Y uncovered 61% of women tend to put their own needs and pleasure behind their partners', while a shocking 59% of women feel it's normal to experience some pain or discomfort during sex. The series, available on YouTube today, supports the mission of K-Y to bring equality to the bedroom so sex is more pleasurable for everyone. The Pleasure Is Mine three-part docu-series features a diverse group of women, in various life stages and from different cultural backgrounds, discussing the very real roadblocks to sexual fulfillment — everything from constantly putting their partners’ needs first, to the subconscious challenges which stop them from asking for what they want in intimate relationships. Each The Pleasure is Mine episode dives deep into sex in culture, sex education, and sex and health. In The Pleasure is Mine, the women spend time with Holly Richmond, Ph.D., a certified sex therapist and somatic psychologist, who listens to their heartbreaking, funny and inspiring stories, and helps them move forward in their pursuit of pleasure and happiness. Girl Culture Films founder and creative director and award-winning documentarian Lauren Greenfield (“Generation Wealth,” “Queen of Versailles”) and Emmy-award winning director Amy Berg are the female-led force that brought the empowering docu-series to life. The series is only the first step in the K-Y Get What You Want campaign initiative, run by a female-led team, who is also set to launch an education council later this year dedicated to helping women find their pleasure.
Credits Other credits

Group Account Directors: Katy Milmoe

President: Tim Maleeny

Account Executive: Leah Baumgarten

Business Manager: Liz Mistriel

Chief Marketing Officer: Matthew Anderson

Chief Financial Officer: Frank Mangano (Havas NA)

Head of Account Management: Morgan Seamark

Junior Producer: Charles Williams

Chief Executive Officer: Laura Maness

Head of Production: Cathy Pitegoff

Account Director: Frances Durkes

Chief Operating Officer: Frank Mangano (Havas NA)

Account Supervisor: Emily McCormick

Chief Strategy Officer: Tim Maleeny (Havas NA)

Strategy Director: Nushien Fateh

Managing Director: Morgan Seamark

President: Frank Evers

Production Designer: Fi Campbell

Edit Company: Union Editorial

Editor: Karen Kourtessis (Episodes 1 and 2), Sloane Klevin (Episode 3), Christopher Huth (Trailer, Teasers and Snippets)

Edit Assistant: Ryan Stacom

Producer: Caryn MacLean

Senior Producer: Susan Motamed

Executive Producer: Caryn MacLean

Flame Artists: Kirk Balden (Union)

Colourist: Alex Bickel and Mike Howell (Color Collective)

Motion Graphics: Chris Bialkowski, Sean Vickery, Susan Motamed (Producer) (Union)

Music Company: Found Objects

Composer: Adam Weiss

Executive Producer: Jennie Armon

ACD: Ben Marshall

Executive Creative Director: Jay Wadley and Trevor Gureckis

Partner: Jay Wadley and Trevor Gureckis

Head of Production: Matt Nelson

Sound Company: Heard City

Audio Mixer: Phil Loeb, Dan Flosdorf, Eric Warzecha (Re-recording)

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news