Colin's Hope: Not Out Of The Water, 1

FCB Health New York and Colin's Hope continue their joint commitment to child water safety this National Water Safety Month with their award-winning pro bono campaign, 'Not Out Of The Water'. This second iteration features a dedicated website, with three new ads created in partnership with renowned photographer Ale Burset, as well as downloadable safety posters and flyers in multiple languages, reminding parents of children ages one to four that just because their child is out of the pool doesn't mean they are safely out of the water. According to the Centers for Disease Control, drowning is the number one cause of unintentional injury death in children ages one to four. And it’s estimated that for each child who dies from drowning, five more children receive emergency care for non-fatal submersion injuries. Despite this prevalence, and according to ongoing studies on drowning terminology, many parents don’t completely understand its true definition. This National Water Safety Month, FCB Health and Colin’s Hope are continuing to spark conversation, drive awareness and debunk misinformation on drowning and water safety in order to help save lives and reduce the number of accidental drownings around the globe. The goal of the campaign is to provide educational resources and raise visibility for non-fatal drowning (often referred to in outdated terminology, such as dry, secondary, delayed, or near drowning) and its symptoms among parents and caregivers.