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Top 6: December 19th 2007
Outdoor

VitaQuench: Water Crash

Top 6: December 19th 2007
To launch new Vita Quench, which you add to your water to give it a vitamin boost and a splash of flavour, BCG Auckland created the campaign “Water loves Vita Quench”. It’s based around water being irresistibly drawn to Vita Quench, as evidenced by a billboard stunt staged during rush hour morning traffic in Auckland.
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The Auckland Police for letting us get away with it.

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