TV ad: Gippsland Dairy: The Taste Made Me Do It

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Everyone likes to think of themselves as a good person. But sometimes life throws us temptations that can cause our moral compass to lose its bearings. For yogurt lovers, that temptation is Gippsland Dairy. They'll gladly compromise their conscience for a spoonful. This cheeky launch commercial directed by Tim Bullock from Scoundrel and set to Chicago’s iconic ballad 'Hard to Say I'm Sorry' was created by Cummins&Partners.

Category Food
Client Gippsland Dairy
Agency Cummins&Partners
Production Scoundrel
Country Australia
Uploaded 9 May, 2019

Credits

Director
Tim Bullock
Chief Creative Officer
Sean Cummins
Creative Director
Chris Ellis
Creative Director
Sarah McGregor
Producer
Freya Maddock
Copywriter
Michelle Canning
Exec Agency Producer
Karley Cameron
Executive Producer
Kate Gooden
Executive Producer
Adrian Shapiro
DoP
John Toon
Group Account Director
Hayden Isaacs
Post production
The Refinery
Editor
Johanna Scott
Chief Executive Officer
Chris Jeffares
Senior Account Director
Kyle Berns
Chief Strategy Officer
Tom Ward

Other credits

Online Editor: Eugene Richards

Colourist: Edel Rafferty

Client: Gippsland Dairy

General Manager Marketing – Damian Young

Senior Brand Manager – Steven Blakers

Digital & Communications Manager – Olivia Dickerson

Media: Cummins&Partners

Senior Integration Manager – Rachel Beckley

Head of Connections Strategy – Johnny Corpuz

Head of Media – Paul Murphy

Media Managers – Will Millar & Dean Hebard

Audio: Final Sound

Engineer: Stevo Williams

Producer: Pip Wright

Gippsland Dairy: The Taste Made Me Do It

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Gippsland Dairy: The Taste Made Me Do It

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