Bactidol: Jail

Bactidol, a medicine for sore throat, has been finding new ways to engage its consumers beyond its functional benefits. For the past years, their campaigns highlighted the importance of keeping your voice strong for others and how Bactidol can help, not letting sore throat get in the way. The campaign created by J. Walter Thompson Philippines shows how one's voice could be a powerful force to help others. A person's voice is visualized through soundwaves transforming into something that helps those around them.