HOYTS: Pride Rock

HOYTS live up to their Experience More positioning by playing host to a wide range of special features that make moviegoing better for everyone. And that includes the visually impaired. The Aussie cinema's Audio Description headset service provides narration that describes the action onscreen for those with limited or no sight. With limited channels available to get the word out about this service to the visually impaired, radio was the clear and obvious choice.
Agency: BWM Dentsu