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Big Trees Project: Drought
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The three print executions in the campaign focus on the Deforestation topic that is a severe issue in Thailand right now. Deforestation is spreading at the alarming rate of 5000 sq.km every year but “cutting down trees” is old news as local communities only see into the near future of sustaining their livelihood and they need land to do that. So no-one is talking Deforestation in Thailand. TBWAThailand feels that if they can refresh and make the deforestation issue feel more sophisticated then it might become a conversation again.
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