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Menulog: Did Somebody Say Menulog
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Menulog, a leading global hybrid marketplace for online food ordering and delivery has unveiled its new creative platform, "Did Somebody Say Menulog" and is one of the first in the Just Eat Group to launch the global creative. "Did Somebody Say Menulog" seeks to capture the joy that Menulog in Australia and the Just Eat brand around the world, brings to any occasion. Developed by newly-appointed creative agency McCann, the creative is designed to give Just Eat Group a simple yet bold platform that resonates across multiple markets for use across channels over the long-term. Specifically, assets have been developed for TV, radio, out-of-home and social channels. Directed by Tom Kuntz through MJZ and shot on location in Poland, the TV advert features a couple/group of friends deciding whether to order a takeaway. As the suggestion is made, a cast of TV characters erupts in excitement and song, including Family Guy, sci-fi aliens, game show presenters and medieval warriors. A bespoke composition designed around the line, “Did Somebody Say Menulog”, the song will form the basis of a new global mnemonic, bringing to life the business’ vision of Serving the world’s greatest menu. Brilliantly.
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