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SAMSONITE: Born To Go
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Samsonite is a brand we are all familiar with, a household name. The suitcases are nearly always discarded to the loft for most of the year and extracted once or twice annually for holidays. But times have changed, Millennials are more mobile and fast paced than older generations. Looking to this new generation of travellers, lightweight travel luggage is required to be reliable and consistent, an essential component for modern life. Samsonite is just the brand to help with that.
Agency: Wunderman Thompson, Belgium.
Account Director: An Van den Cruyce Related
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