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Clorox/Glad: Anti-Leak Singer
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Recently, Clorox's Glad kicked off its new 'Anti-Leak' campaign to promote its Advanced Protection kitchen bag. Created in partnership with FCB Chicago, the campaign features a series of print ads in which Glad's trash bags help prevent "leaks" related to themes in the entertainment industry. The takeaway? If Glad's LeakGuard Technology could have kept these big spoilers in the bag - it can help prevent everyday kitchen trash leaks. You can find the first two executions, 'Actor' and 'Singer' in national print publications, including People (5/6 issue) and Entertainment Weekly (5/3 issue). The ads will also appear on billboards and posters across the country.
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