Laive: Italian Persecution

Italian restaurants favourites around the whole world, and Parmesan cheese is undoubtedly the ideal accompaniment to each dish for its versatility and delicious taste. Through a non-traditional activation 'Italian Persecution', Laive and McCann Lima brings the classic Laive Parmesan Cheese to consumers of Italian food in Lima. With the help of Vespas, Italian riders were available at the exits of important Italian restaurants in Lima affiliated to the main delivery apps, and every time an order went out for delivery out, Laive’s Italian friends began a chase until they reached the door of the home that would need a sample of Parmesan cheese. This innovative act of sample distribution gave Laive the possibility to create content for the brand’s social networks, generating a positive and engaged conversation about the action.