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Who would ever think a telco would teach spelling With A1 Lappsus you tap the correct spelling of the word to unlock your cell phone and for every good answer you win extra MBs in … read moredata usage. Cell phone users view their screens as many as 150 times a day on average. On the flip side, finding the best way to reduce grammar and spelling mistakes in everyday life is always challenging. 75% of High Schoolers have a problem with spelling. That is why A1 Hrvatska, partnered with Bruketa&Zinic&Grey Agency, has launched a new mobile app A1 Lappsus to turn the habit of constant phone checking into a learning opportunity for correct spelling in the Croatian language. When users try to unlock their phones, the app flashes up a spelling question with two possible answers on their screens, prompting them to choose the correct answer and win extra data usage.
“A1, a telco and digital provider, promises to make life easier, more effective and more exciting by means of digital technology. This service therefore brings the brand promise to life and adds value to the phone unlocking function as a new digital tool used for brand communication,” says Marija Jakeljic, Brand and Marketing Communications Director at A1 Croatia.
The app database with grammar and spelling questions is constantly updated and refreshed, and though primarily designed for younger population, it can be useful for everyone. The app is available for all Android users who speak Croatian, and can be downloaded for free from the Google Play Store. It has become the most popular app in Croatia in the first three weeks of the launch.
“It’s a new way of learning and your kids will love it,” says Tome Anticic, Ph.D., State Secretary at the Croatian Ministry of Science and Education.
“Constant practice is the best way to learn grammar and spelling. The cell phone is with us at all times, we often use it, so why not turn it into a learning tool? The app is uploaded with the most common grammar and spelling mistakes prompting users to practice on a daily basis,” says Marko Aleric, Associate Professor from the Department of Croatian Language and Literature at the Faculty of Humanities and Social Sciences in Zagreb, who participated in the app design.
read less...Client: A1 Hrvatska
Agency: Bruketa&Zinic&Grey
Programing: Web burza
Media agency: MediaCom
Marketing Director: Lordan Kondic
Brand and Marketing Communications Director: Marija Jakeljic
Campaign Coordinator: Vedran Hrgovic
Senior Specialist for Digital Media Planning and Communications: Mila Perovic
Campaign Specialist: Gorana Blagus
Digital User Experience Consultant: Ena Lukic
Design and Development Specialist: Jozo Petrovic
Senior Design and Development Specialist: Izabela Seric
Senior Digital User Experience Consultant: Iva Babic
Digital Marketing and Social Media Specialist: Dubravka Srkulj
Media Strategy Principal: Liliana Bozic
Corporate Communications Director: Dubravka Stefanac Vinovrski
Senior Public Relations Specialist: Darija Petric
Public Relations Specialist: Igor Duic
Language Collaborator: Marko Aleric (Associate Professor, Department of Croatian Language and Literature at the Faculty of Philosophy in Zagreb)
Creative Director: Djordje Jankovic
Creative Director: Davor Bruketa
Account Director: Milica Katic
Senior Copywriter: Vanja Luetic
Designer: Borjan Pavlek
Account Executive: Lorena Hrvoj
UX/UI Director: Ivan Zebic
UX/UI Designer: Vjekoslav Azenic
E-Commerce and Digital Transformation Specialist: Dario Drmac
Digital Director: Ivan Kovacevic
Insight: Ivo Payer
PR Manager: Jelena Mihelcic
Copywriter: Mario Radosevic
Account Director: Luka Maricic
Developer: Ante Baric
Technology Manager: Vanja Bertalan
Account Director, Euroart 93: Helena Perekovic
Account Executive, Euroart 93: Petra Miklos
Account Director: Ivancica Bulat-Poje
Planner: Metod Bertosa
Programmatic Planner: Domagoj Repic
Digital Manager: Sanja Dekic
Head of Research: Marko Matejcic
Case Film: Zarko Veljkovic, Eduardo Maruri, Leonard Savage, Domagoj Kunic, Kristijan Kavuric
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