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Web Film
MAXIMAL G: Back to the Energy
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Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled 'Be Maximal', the unique campaign is aimed at Millenials. We all use up way too much energy in our daily lives, whether we're at work, shopping, or even sleeping, everything we do uses energy and we need this energy to survive. But how do we get as much energy as possible, without wasting too much of it? A quirky campaign via Serviceplan, for energy drink Maximal G claims to have found the answer to this question, with a mockumentary featuring a cyclist who shows her creative yet obscure way of reaching her maximum energy level: a never-seen-before way to get the energy you need. And all this with just the help of a bit of quantum physics and a bike. Now that everyone knows just how easy it is, you can earn your extra dose of energy too. But of course, you could also just drink a can of “Maximal G”.
Recording Studio: m-sound studios GmbH |
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