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Experiential
OrCam: MyEye - The Blind Votes
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MyEye is a revolutionary device that uses a revolutionary technology that identifies objects and texts and converts them into audio, to improve the lives of many visually impaired. Most of the blind people are not exposed to the latest technological updates and it's extremely difficult to reach them. Israeli startup OrCam, which has developed devices to assist the blind and the visually impaired, will make its technology available at dozens of polling stations in Israel on election day on Tuesday, April 9, in a pilot project that will enable visually impaired people to vote without the need of an escort for the first time ever.
Agency: Gitam BBDO, Tel Aviv The company partnered with the Central Elections Committee and the Center for the Blind in Israel to implement the project. OrCam’s artificial intelligence-based device, which snaps onto glasses and reads out to users what they are seeing, was chosen after a tender was issued two years ago to find accessibility technologies for the elections. The polling stations were selected so they could serve Jewish, Arab and ultra-Orthodox citizens.
VP BBDO IM: David Anolik |
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