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Web Film

Zumbi dos Palmares College: Black Box


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Before slavery, they were black experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil have developed the Black Box project, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, promoting a historical correction and placing hidden stories about black people's cultural legacy to the spotlight. 15,000 hours of work of African-Brazilian researchers, historians, journalists, teachers, and people involved in black militancy turned into a 200-page book that brings black people’s cultural and historical legacy into the spotlight. The book includes black boxes in translucent tracing paper that reveal important historical information and names of black heroes when the pages are turned over.
Credits Other credits

Producer: Evil twin- Andre Faria (Audio Producer)

Copydesk: Camilla Savoia

Advertising Supervisor: Raphael Vicente

Account Team: Maiara Brinhole

Planning: Stella Pirani, Guilherme Paduan, Renan Damascena

Client Services: Felipe Giacon (Head)

Head of Production: Maísa Delgado

Production: Fernanda Fiori, Flavio Colella, Leandro Lacovone, Paulo Cesar dos Reis, Ricardo Garcia, Gabriel Maria (Team), Daniel Costa, Sid Fernandez

Graphic Designer: Dandara Hahn, Paula Bustamante

Illustrator: Simon Fernandes

Photographer: Regis Fernandez

Operations: Thiago Segundo (Director)

CEO: Ricardo John

Editor in Chief: Ariane Polvani

Co-Author: Cileda dos Santos Sant’anna, Natanael Santos, Patrícia Nascimento, Rosenildo Ferreira, Telma Cezar da Silva

Researchers: Thamara Pinheiro, Renan Damascena, Clecius Gonzaga, Vivian Zeni

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