Print ad: Magnum: The Will, 2

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This year Magnum is celebrating true pleasure by collaborating with fashion icon, living legend and modern-day muse Iris Apfel. Who better to personify Magnum's mission to #NeverStopPlaying than Iris? This is a woman who has always pursued her own path to pleasure. Agency: LOLA MullenLowe, Madrid.

Category Confectionery & snacks
Client Magnum
Agency LOLA MullenLowe
Production Proppa/BaconX
Country Spain
Uploaded 20 May, 2019

Credits

Director
Martin Werner
Chief Creative Officer
Chacho Puebla
Executive Creative Director
Tomás Ostiglia
Executive Creative Director
Pancho Cassis
Creative Director
André Toledo
Creative Director
Saulo Rocha
Producer
Felipe Calvino
Producer
Diego Baltazar
Copywriter
Luis Giraldo
Head of Art
Fabio Brigido
Art Director
Felipe Antonioli
Art Director
Camilo Jiménez
Executive Producer
Pablo Martínez

Other credits

Head of Social: Fred Bosch

Global Brand Director: Tom Elliston

Account Executive: Flora Bell

Global Brand Director: Ben Curtis

Music Supervision: Big Sync Music

Music track: Snoh Aalegra - Nothing Burns Like The Cold ft. Vince Staples

Magnum: The Will, 2

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Magnum: The Will, 2

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