International Human Trafficking Institute: The Truth in Trafficking, 4

The International Human Trafficking Institute (IHTI), an initiative of the National Center for Civil and Human Rights, Inc., has launched a powerful and provocative billboard advertising campaign, 'The Truth in Trafficking', which focuses on disrupting and re-orienting the perception of predators. The dramatic and captivating ads depict ravaged dolls designed to show the predators’ perception of the victims as something less than human. It is that gross misperception that rationalises the predators’ willingness to impose the horror they do on innocent children that the ad campaign aims to eradicate. The digital billboard ads will be on display in 23 locations across Metro Atlanta from Cumming down to South Fulton, West Cobb to Gwinnett, crossing Major Interstates 1-85, 1-285 and 1-20, with total weekly impressions estimated at approximately 9 million. MARTA will also display the ads on buses and trains. The campaign will run through June 16th.