Outdoor ad: Tesco Lotus Shop Online: Squid

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Tesco Lotus keeps the focus on fresh, even when delivering direct to homes. This new Tesco Lotus campaign communicate the retailer's commitment to providing high-quality fresh food with fast delivering service. Because fresh is the heart of their business.

Leo Burnett Thailand released this campaign to get attention, by showing a visual of the ocean containing many alive crabs, fish, and squids. All of them gathering in the right side because the whole ocean moving forward in a very fast action.

The campaign consists of 3 posters in stores and also on the actual Tesco Lotus delivery vans servicing around Bangkok.