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Integrated
Built Ford Tough: Fork
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Ford Trucks are popular in the Middle East. But Ford's Truck motto, BFT (Built Ford Tough), needed some relevance. Trucks are big in the region and are used for leisure and fun, the desert is one big playground if you have a truck. The people of the region are proud of their heritage and their trucks. They admire strength in brands and adopt the ones which stand for something great. We created 'Truck Life', a platform dedicated to those who live and breath Trucks. BFT Truck Life is a badge of honor, a sense of belonging, something to be proud of - nothing else matters.
Loads of content was created to bring this to life online. Website: https://www.me.ford.com/en/are/trucks/ Event: https://www.facebook.com/FordMiddleEast/videos/567223687018170/
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