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McDonald's: McHive - The World's Smallest McDonald's
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The initiative started out locally at some of the McDonald's restaurants in Sweden, but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the well-being of wild bees. To celebrate the initiative which is part of McDonald's Swedens sustainability work, NORD DDB, Copenhagen created what could be 'The World's Smallest McDonald’s' – a fully functioning beehive.
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