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WHISKAS® and BBDO Moscow invite people to celebrate cats’ curiosity on Cat Day by launching the “Curious Destinations” campaign. It includes large-scale brand support in all channels … read more— an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS® reminds the audience that natural curiosity allows cats to overcome any limits. As people travel around the world, cats do the same at home, exploring hidden spots in apartments. Encouraged by this endless curiosity, WHISKAS® and BBDO Moscow invited cat parents to explore new destinations and get a chance to win a trip. To tell the audience of a cat’s quest for new destinations, we put up a fascinating interactive map and made a video. Each destination had a special amusing name — Wardroberest, Armchairburg, Sleepdinia, etc. —followed by a brief explanation. The map on the CatDay.ru website helped users to see the apartment through a cat’s eye — like a colorful fairytale world.
read less...Olga Kostrova — Marketing Director, Mars Petcare
Maria Suchkova — Senior Brand Manager, WHISKAS, Mars Petcare
Irina Khorokhorina — Brand Manager, WHISKAS, Mars Petcare
Natalia Mikhailova — Media & Digital Head, Mars Petcare
Anastasia Barabanova — Digital communication specialist, Mars Petcare
Svetlana Volkova — Head of Customer Marketing, Mars Petcare
Ekaterina Petrenko — Category Activation Jr. Manager, Mars Petcare
Natalia Tsyganova — Managing Director
Andrey Krusanov — Digital Art Director
Julia Belyakova — Web-Designer
Yuriy Marin — Senior Digital Producer
Vyacheslav Vdovenko — Digital Producer
Polina Ignatieva — Digital Strategic Director
Julia Chmyr — Senior Strategic Planner
Jane Lukonina — Digital Analyst
Irina Noruzi — Head of TV Production
Elizaveta Grigirieva — Assistant Producer
Marina Shponko — Art Buyer
Maria Volchuk — Junior Producer
Pavel Philippenko — Music Producer
Elena Antonova — Creative Group Head, Design Studio
Tatiana Moiseenko — Designer
Ekaterina Khrunicheva — Designer
Dmitrii Fishman — DTP Designer
Dmitrii Bashmakov — Leading Editor
Irina Kotyukova — Leading Editor
Artur Bubnov — Project Manager
Anastasia Dubrovskaya — Business Director
Mary Kirienko — Account Supervisor
Ekaterina Iliicheva — Account Manager
Belle Ville Indie Studio
CGI Studio
Elina Sherman — Producer Assistant
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