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WHISKAS / Mars Petcare: Curious Destinations
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WHISKAS® and BBDO Moscow invite people to celebrate cats’ curiosity on Cat Day by launching the “Curious Destinations” campaign. It includes large-scale brand support in all channels — an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS® reminds the audience that natural curiosity allows cats to overcome any limits. As people travel around the world, cats do the same at home, exploring hidden spots in apartments. Encouraged by this endless curiosity, WHISKAS® and BBDO Moscow invited cat parents to explore new destinations and get a chance to win a trip. To tell the audience of a cat’s quest for new destinations, we put up a fascinating interactive map and made a video. Each destination had a special amusing name — Wardroberest, Armchairburg, Sleepdinia, etc. —followed by a brief explanation. The map on the CatDay.ru website helped users to see the apartment through a cat’s eye — like a colorful fairytale world.
Olga Kostrova — Marketing Director, Mars Petcare Related |
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