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LA Mayor Eric Garcetti’s Office and his Youth Council to End Gun Violence (MYCEGV), in partnership with the LA creative agency Omelet, have created Louder Than Guns, a campaign that … read moreshows how taking action can create real change and save lives. Every day in the US, 100 Americans are killed by guns. From mass shootings, homicides, gang shootings, suicides, school shootings, and accidental gunfire -- living with this epidemic isn’t something we have to accept. Louder Than Guns is a two-part campaign inspired by the frustration the high school students of Los Angeles are feeling toward the apathy and normalisation of gun violence. The first part harnesses that frustration into 'Gunsure Insurance' ads to spark conversation, then transitions into actionable ways Angelenos can get involved to make a difference. On May 22nd, dystopian ads for gun violence insurance will appear around Los Angeles. They're just preposterous enough to make you stop and wonder – is this real? Much like an insurance company might sell you different products, this campaign has bespoke ads that speak to the different ways Americans experience gun violence - mass shooting insurance, accidental shooting insurance and daily gunfire insurance. All ads direct Angelenos to 1-833-GUNSURE, a “hotline” that explains the turn in the campaign, provides an avenue to share personal stories of gun violence, and drives people to the action-fueled campaign hub. This wake-up call to Angelenos then transforms into an uplifting, youth-led call to action on National Gun Violence Awareness Day (June 7th). On National Gun Violence Awareness Day, the “Gunsure Insurance” ads will be replaced by vibrant posters that urge Angelenos to take action. Distributed through bus shelters and digital and social media, all campaign extensions drive Angelenos back to the campaign website, where people can learn how to get involved in ways big and small, engage their communities, access a toolkit so anyone can become a campaign ambassador, and share their stories.
read less...Media Agency: Cross Media
Developer: The Beauty Shop
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