SK- II Sign Eye Cream: Weight

Leo Burnett Singapore installed a series of side-by-side posters at the cosmetics section of Singapore's leading retail departmental stores. On the first poster, they purposely crumpled the area around the eye to give it a 'wrinkle' effect. On the identical poster next to it, they hung a bottle of SK-II SEC at the bottom of the poster to weigh it down so that any 'wrinkles' would automatically be flattened out.