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During an entire night, the abandoned airport in Athens trembled to the sound of a challenge that was at the time technical, human and artistic. All to show that precision is like a … read moresecond nature to the brand. A world first performance that put the precision of PEUGEOT latest creation, the new break 508 SW, to the test. And nothing is snakier than an actual snake. That’s why BETC decided to create the world’s ‘snakiest road’ using an actual snake. The movements of a Bull Snake, one of the world’s fastest snakes, were scanned with a 3D scanner. Then, with the help of ‘Dronisos’, a company that specializes in synchronized drone flying, the movements of the snake were exported into a flying software that modeled the first road entirely formed by hundreds of flying drones that perfectly recreated the snake’s movements and thereby created a winding road that moves in real-time. A constantly moving and changing road that comes alive with random twists and turns, as unpredictable as those of a snake, demands a driving precision that is out of the ordinary. San Yélamos, a professional stunt driver had to navigate the road without hitting any of the drones. A challenge she was able to overcome with the help of the new PEUGEOT 508SW and its i-Cockpit that boosts an exceptional performance handling.
read less...BRAND MANAGEMENT: Jean-Philippe IMPARATO, Thierry LONZIANO, Nuno MARQUES, Nathalie LE MAITRE, Elodie BUGAT
AGENCY MANAGEMENT: Henri TRIPARD, Tiphaine DU-PLESSIS, Nabila RAKIBI, Annaëlle FOY
, Mathilde SIKORSKY
HEAD OF STRATEGY: Guillaume MARTIN
ENGAGEMENT PLANNER: Vincent COLONNA-CESARI, Adrien TORRES
TRAFFIC: Céline LAPORTE
RIGHTS NEGOTIATION: Sophie SANCHEZ
GLOBAL HEAD OF PRODUCTION: Karim NACEUR
POST PRODUCTION COMPANY: NIGHTSHIFT
HEAD OF PRODUCTION: Gary FARKAS
ACTORS: San YELÁMOS
SOUND PRODUCTION: GENERAL POP
MUSIC CREATIVE DIRECTOR: Christophe CAURRET
SONG NAME: SNAKE & DRONE
COMPOSER: Sylvain RETY, Chris HOLLIS
PUBLISHER: ULTRA SCHMOOZE, SANTA JULIA
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