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Top 6: June 5th 2019
Interactive
Tramontina: What Does Music Taste Like?Top 6: June 5th 2019
Ever wondered what music tastes like? J. Walter Thompson Brazil and Spotify are exploring this question by launching a new campaign called the Flavor of Songs' for Brazilian cookware brand Tramontina. The project is driven by an algorithm that can turn any song from the Spotify platform into a different recipe - and which is capable of generating 44 million possible gastronomic combinations. The concept is based on synesthesia, the phenomenon where the stimulation of one sensory or cognitive pathway leads to a similar experience in a second sensory or cognitive pathway. One sense involuntarily influences the other. In this case, sound informs taste. The Flavor of Songs is the culmination of a six-month long study, where Tramontina, Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato Carioni, chef and coach of team Brazil in the Bocuse D'or, to give flavor to songs and create a dish for each of them. With the aim of using innovation and pop culture to inspire people to cook more – showing that stainless steel is much more than just pots and pans.
Planner: Stella Pirani, Marcus Pesavento RelatedAlso best this week |
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