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Amazon Prime Video has launched an outdoor campaign to promote its brand platform 'Great Shows Stay With You.' Created by Droga5 London, this is the first outdoor activity for the brand. Droga5 London partnered with photographer David Stewart to produce this campaign, creating five static executions alongside a series of YouTube bumpers. Each YouTube bumper provides an extended view of the protagonists transformations. The shows promoted in the outdoor campaign are Amazon Originals: Hanna, Tom Clancy’s Jack Ryan and All or Nothing: Manchester City alongside Amazon Exclusives: New Amsterdam and Vikings. Accompanying the OOH posters, Droga5 London has created two additional 60-second TV and cinema spots to add to the episodic film creative – 'Delivery Driver' (Amazon Exclusive: Hanna) and 'Hairdresser' (Amazon Exclusive: The Marvelous Mrs. Maisel).
Credits
Other credits
Head of Art: Yassa Khan
Account Director: Callum Raines
Production Assistant: Hannah Gant (Outdoor and Bumper), Manon Rees (Episodic Film)
Strategy Director: Tim Whirledge
Managing Director: Heather Cuss (Joint)
Media Planner: Initiative
Production Company: WREN (Outdoor and Bumper)
Agent: Jennifer Turner (WREN)
Hair and Make Up: Fiona Fellows and Corinne Robinson (WREN), Louise Hinton (Somesuch & Co)
Photography: David Stewart (WREN)
Styling: Eve Ferret (WREN)
Costume: Rosa Dias (Somesuch & Co)
Production Manager: Luke Thorton (Somesuch & Co)
Production Designer: Eve Ferret and Simon Davis (WREN), Drogo Michie (Somesuch & Co)
Edit Company: The Quarry (Episodic Film)
Editor: Justin Stokes (Outdoor and Bumper), Jonnie Scarlett (The Quarry, Out for Delivery), Scot Crane (The Quarry, Hairdresser)
Producer: Tor Adams (The Quarry)
Post Production Company: The Colour Company (Stills), Absolute Post (Outdoor and Bumper), Electric Theatre Collective (Episodic Film), MPC (Episodic Film)
Flame Artists: Carl Godwin-Alvarez (Absolute Post)
Colourist: Adam Clarke (Absolute Post), Jean-Clement Soret (MPC)
Producer: Jon Purton (ETC)
2D Artists: Marcus Wood, Flavio Kawamoto, Alex Grey, Alberto Pizzocchero, Tomer Epsthein (ETC)
Colour Producer: Geri Krasteva (Absolute Post), Ellora Chowdhury (MPC)
Music Supervision: Hywel Evans
Composer: First Discovery - Matthew Nicholson (New Amsterdam), Unrelating Pursuit - Alan Myson (Hanna), Herald of Fortune - Alan Myson (Vikings), Battle Field - Phillip Kay (Jack Ryan), Out for Delivery - Woodwork Music, Hairdresser - Philip Kay at Woodwor
Sound Company: 750mph
Producer: Mary-Ann D'Cruz
Sound Design & Mix: Neil Johnson, Sam Ashwell
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