Outdoor ad: New York Fries Haute Dog: Pattern

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New York fries is an emerging fast food restaurant chain with over 200 locations around the globe. Their Premium Dog is made of only the finest cuts of chicken and beef. Quality is what sets it apart. So, we took inspiration from our high-end fashion neighbours in the mall and dubbed it the Haute Dog. We “borrowed” from some famous, exclusive brands, crafting four bespoke posters. Thanks to a brave client these executions helped the brand to stand out in a very cluttered retail environment whilst paying homage to some of the most iconic luxury brands on the planet in a very tongue-in-cheek way. The campaign was placed in media near NYF locations as well as at point of sale. The Haute Dog reminded shoppers that the mall has many premium brands to choose from, but the food court only has one.