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Edgewell Personal Care’s shaving brand Schick Hydro has launched the global ‘Man I Am’ campaign – that seeks to celebrate the unique Aussie man, shine the light on outdated expectations, and promote healthy conversations around modern masculinity. Developed by creative full-service agency 303 MullenLowe, Sydney, the humour-led creative celebrates the ‘trials of the modern man,’ and features two scenarios that test stereotypes – situations that can sometimes be confusing to navigate. The content aims to challenge the viewer on their expectations of what a man should be.
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