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Master Facial Scrub: Hairy Back
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For years, Master – a Filipino skin care brand from Unilever – has been communicating the need for men to wash their faces with a product specifically made for it, like Master Facial Scrub. However, most Filipino men don’t see the need for facial scrub, and simply wash their faces with a bar of soap. This is because a majority of Philippine homes have only one bathroom, and men just use whatever is in it – like the bar of soap that the rest of the family uses. So, to convince men to use Master Facial Scrub, Ogilvy Philippines released a poster series that asked, “Do you know where that soap was used?” The posters show the striking image of two men sharing a bar of soap. This suggests the need for facial scrub by comically showing where the bar of soap could have been – like dad’s armpit, their brother’s hairy back, or grandpa’s foot.
Illustrator – Romir Sucaldito Related |
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