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Gay Beer: Brewed This Way
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WorldPride Month honours the heritage of the LGBTQ+ communities past and celebrates its progress in promoting acceptance, inclusion and community. It also showcases what connects people through things shared in common such as the happiness of experiencing life together through acts of enjoyment. That's the idea behind the first-ever TV campaign for Gay Beer. The ad, created by Brooklyn-based independent agency Quirk Creative, opens on a guy returning from a workout and flopping on the sofa. "Hey babe, the game’s starting. Could you grab me a beer?" When the beer enters, it’s being delivered by the man's boyfriend. “Brewed this way,” the tagline says. The message? Life’s enjoyable moments are not exclusive to one community of people.
Co-Founder: Jon Moore, Jason Pazmino |
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