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The New York Times is demonstrating its commitment to its hometown of New York City through a series of journalism installations housed in storefronts throughout the five boroughs, a new ad that showcases its rigorous reporting on the M.T.A. and a new Local Edition Collection of merchandise from The New York Times Store. The Truth Is Local campaign from Droga5 aims to show that The Times has been covering issues that have affected New Yorkers for nearly 170 years, and that they should subscribe to help support its reporting. The campaign coincides with The Times investing even more in local journalism as of late. Metro editor Cliff Levy just last month announced the creation of a new Metro investigative unit, on the heels of the desk's two-part bombshell into the collapse of the city's taxi industry.
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