TV ad: Tim Hortons: Courtside Seat A12

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Tim Hortons has launched a touching new campaign from GUT Miami to celebrate Toronto Raptors superfan Nav Bhatia. Produced by Spy Films and edited by School Editing's Mark Morton, 'Courtside Seat A12' proves why people are proud to be Canadian as the Toronto Raptors reach the NBA finals. For 24 years, Nav has attended every single Raptors home game, typically watching in courtside seat A12. Spy Films and director Lucas Dabrowski were extremely well prepared to get a great performance out of Nav Bhatia, a non-actor, while achieving a sophisticated film aesthetic. They wanted this particular sports spot to stand out with its look as well as its poignant message. While finding the film’s structure and crafting the story, it was of primary importance to showcase the humanity of Nav’s story, choosing shots and reads that held truthful impact.