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Ambient
Livraria Cultura: Missing Characters
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To give visibility to the problem of missing children in Brazil, Livraria Cultura created Missing Characters, a social campaign in partnership with Maes da Se NGO where famous protagonists of children's books also disappeared from their covers. The new books were displayed on the shelves for 30 days as if they were normal products of the bookstore. But when costumers opened the books, were impacted by photos of missing children and the campaign message. The campaign, created by Agencia UM, also featured Instagram Stories, videos on Youtube, a special edition box sent to influencers and a hotsite.
Ceo:Luiz Augusto Filho Related |
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