Interactive ad: Disney: The Bot Office

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Top 6: June 26th 2019

For Disney studios, the key challenge is being a box office-driven business but remains a step removed from ticket sales, as that usually lies with exhibitors. To close this gap, we brought the box office into our digital placements. The idea was to combine Facebook Messenger API's with Popcorn's Movie Ticketing API's into a single chatbot interface, to create seamless experience through audiences to be able to engage with content and purchase tickets. Using a single hashtag, people could engage with Disney content on social with pre-set hashtag (e.g. #AvengersSG) in the comments to trigger Messenger, to guide them through the ticket booking process without ever leaving the Facebook platform. This trigger activated tickets purchase without leaving Disney's ecosystem, connecting content directly to box office results and raising overall media efficiency through greater engagement. Agency: dentsu X Singapore