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Web Film
Universal Music: Desperta - Music Video
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In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This cunning tactic is used often but seldom reported to authorities, as investigations are challenging because victims are unable to recall what happened and the drug is not detectable in the body after a short period. Aware of the problem's magnitude and in pursuit of rape prevention and deconstruction of the rape culture, advertising agency Havas Health & You, specialized in healthcare and well-being, partnered with Universal Music and created a nail sticker named "Desperta". The formula was developed by the Federal University of Bahia and is ready for mass production. Companies interested in producing the item can find contact information on the desperta.info website. The discrete new accessory can alert and protect against date rape drugs because its active principle changes color when in contact with these substances. Thus, dipping a finger in the drink is all it takes to know whether it was spiked. Women's safety has always been the biggest concern, requiring perfect usability, because the consequences of being caught performing a test can be as dangerous as the deceit itself.
Managing Director: Daniel Martins Related |
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