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Pine O Cleen: Bar Coaster
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Host/Havas Sydney has unveiled its latest work for Pine O Cleen, marking the brand’s first return to TV screens after several years. The new campaign shows the germs that may be lurking inside Australian homes, highlighting the need for the household disinfectant to get to work. Rather than focusing on the classic category scenarios of the ‘muddy family dog’ or ‘leftover dinner scraps’, ‘You Don’t Know Where That’s Been’ highlights Pine O Cleen’s disinfectant power by focusing on the germs that we don’t think about. The campaign aims to highlight that all those seemingly ‘innocent’ items we bring into our houses might not be so innocent after all.
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