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Radio
Hnry: Hnry Radio 3
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Nothing pisses off people quite as much as dealing with admin. Well, a new company called Hnry takes that pain away, by looking after invoicing and tax returns for freelancers and contractors. To make them aware of this, we took one tiny, relatable aspect of their pain and made it huge and famous – we started a nationwide manhunt for a lost receipt. The hero of our campaign is no professional when it comes to advertising, so when he booked radio spots and asked the nation for their help, the resulting ads were strangely meandering and candid, as if he’d strayed in off the street and just started talking into a microphone. The saga unfolded over a couple of weeks. But, in the end, he had to give up his search and file an incomplete tax return, revealing to an intrigued nation that, next time, he’ll just leave it to Hnry.
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