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Interactive
Hnry: Hnry Social 5
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Nothing pisses off people quite as much as dealing with admin. Well, a new company called Hnry takes that pain away, by looking after invoicing and tax returns for freelancers and contractors. To make them aware of this, we took one tiny, relatable aspect of their pain and made it huge and famous – we started a nationwide manhunt for a lost receipt. The hero of our campaign is no professional when it comes to advertising, so his social campaign told a quirky, meandering tale, which started to raise eyebrows and draw attention to his plight. His saga unfolded over a couple of weeks on Instagram, as he engaged followers with his offbeat sense of humour and naively-painted images. In the end, he had to give up his search and file an incomplete tax return, revealing to an intrigued following that, next time, he’ll just leave it to Hnry.
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